Shoney’s came to us with a problem. Well, a few actually. Over the years, one of America’s most beloved restaurant brands had dwindled and was in danger of disappearing completely. But a new CEO/owner had taken the reigns and started implementing tons of changes to revive a once booming Southern mainstay. They wanted us to get the word out. It started with these commercials, illustrating several of the new changes at Shoney’s.
Won: Addy, Emmy