Internal campaigns
Ancestry.com gave back to the community in many ways, and this was a poster for one event. The idea was a canned food drive with a twist - the company was broken up into teams and asked to build large-scale art pieces made out of the canned food that the team was able to bring in. Each piece of art addressed a theme about hunger in Utah that I can't remember now. But you get the idea.
Won: Addy
These were internal posters for the launch of Expert Connect - a sort of marketplace that connected normal, everyday people looking for answers and genealogical services with professionals. Expert Connect had five unique service categories, so each of the posters focuses on one area.
Shirts we passed out to the entire company on the day of the announcement and launch.
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- These were posters for a company-wide food drive at Ancestry.com HQ. Well, it was a food drive and a competition–the first phase was easy: collect as many cans of food as possible. The second phase was to stack those cans to create something interesting, and departments within the company competed against each other and were judged by a panel of judges (mostly the leadership team). I don’t remember which entry won, or what the object/theme was, but I do remember feeling snubbed when our creative department didn’t win.
Won: Addy, internal campaigns
2-4. Internal posters and t-shirts for the global launch of Expert Connect, also at Ancestry.com. Expert Connect was a service that connected people all over the world to specialized, tailored, specific genealogical services. If you’re looking into your family history for example, and needed a record that was located in a different country, but didn’t want to (or couldn’t) hop on a plane to document it or take pictures, you could hire a professional to do it for you. You could ask an expert genealogical questions, or hire them to do special research. It was a fun departure from what we usually worked on, and the t-shirt line was too hilarious to pass on. It was the only time in my career where we riffed for 20 seconds, I said the first thing that popped into my mind, and my ACD said, “perfect, that’s the line.”
5-12. We had regular blood drives at our corporate building in downtown Phoenix. We felt that anyone that would volunteer to give blood was, metaphorically, a saint. So our first campaign played with that idea, and featured personalized “saint” candles of agency folks who donated, that they could keep.
Won: Addy (Saints campaign, OOH)
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For Ancestry.com, OH Partners (agency)
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