Jason Postelwait

Independent Financial operates a little differently from your average bank. They’re dedicated to helping build local communities and fulfill the dreams of their members. Their new tagline is “Dare to ask, what if?” And they back it up every day.

So we thought about the dreams of their members. We thought about our own dreams. And we realized that a lot of the time, they happen after hours. Many times they happen when we lie in bed at night, or stay up pondering our future in the darkness. It was the beginning of a beautiful metaphor.